Management development in a motivationally rich environment

Abstract

With the realisation that it needed to enhance its leadership capability across Europe, SABMiller is working with Apter International to provide a highly innovative approach to management development and leadership. Central to its European Management Development Programme (EMDp) is the synergy that exists between the two organisations in terms of “brand consciousness”, but also crucially the creation of a “motivationally rich” learning environment. With the whole programme scientifically based on innovative new approaches arising from one of the world’s first comprehensive applications of reversal theory to the world of work, SABMiller is already benefiting from the shared expertise of a confident European leadership network focused beyond function to broader business needs.

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