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The following paper is based on work first reported at the 1972 annual convention of AEJ, and indicates acceptance of on‐air television newswomen by the results of five surveys of different audience groups plus television news directors. Dr. Stone is professor of journalism and mass communication at the University of Wisconsin‐Madison. Broadcast journalism students Jill Geisler and Barbara Dell assisted in the research, which was supported by grants from the Radio Television News Directors Association and the Research Committee of the Wisconsin Graduate School.
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