Scales for the measurement of ethosJames C. McCroskey1966-03-01articleSpeech Monographs646 citationsclosedNo readable copy stored yet — this record is metadata only.Rhetoric and Communication StudiesLinguistics and Discourse AnalysisEthics in Business and EducationAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 646 citations exist upstream.Cited by1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness2018Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media2004The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence2014An Integrated Approach to Communication Theory and Research1967The contribution of studies of source credibility to a theory of interpersonal trust in the communication process.2007The role of site features, user attributes, and information verification behaviors on the perceived credibility of web-based information2003Credibility for the 21st Century: Integrating Perspectives on Source, Message, and Media Credibility in the Contemporary Media Environment2001Public Trust or Mistrust? Perceptions of Media Credibility in the Information Age