E-commerce management : text and cases

Sandeep Krishnamurthy

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E-commerce and Technology Innovations Digital Marketing and Social Media Digital Innovation in Industries

Abstract

From the Publisher: E-Commerce Management: Text and Cases was designed to help the managers of today and tomorrow better direct the E-Commerce process by integrating business models, marketing, and Internet technology. The integration of text and cases helps make this a perfect choice for instructors seeking one primary text for use in both graduate and undergraduate level E-Commerce and E-Marketing courses. Each case study provides readers with an in-depth analysis of well-known companies that have developed into e-successes or e-failures.

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2006A Typology of Virtual Communities: A Multi-Disciplinary Foundation for Future Research 2004The Impact of E-Commerce on Entry-Mode Strategies of Service Firms: A Conceptual Framework and Research Propositions 2004Digital Economy: Impacts, Influences and Challenges 2015ECOMMERCE WEBSITE VALUE MODEL FOR SMES 2010Assessing and enhancing e-business processes 2008Measuring eCommerce Website Success 2008The impact of digitization on business models for publishing 2012Online value creation in small service businesses: the importance of experience valence and personal values

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