Effects of Four Psychological Primary Colors on GSR, Heart Rate and Respiration Rate

Keith W. Jacobs · Frank E. Hustmyer

218 citations0/0 files storedPerceptual and Motor Skills

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Color perception and design Color Science and Applications Aesthetic Perception and Analysis

Abstract

Judges selected from ISCC-NBS patches those colors which were most representative of red, yellow, green, and blue. These colors were presented for 1 min. each with GSR, heart rate, and respiration being recorded. There was a significant color effect on GSR but not on the other measures. Red was significantly more arousing than blue or yellow and green more than blue.

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2005Fundamentals of Experimental Design 1966AROUSAL PROPERTIES OF RED VERSUS GREEN

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