Shelf Space Allocation and Profit Maximization in Mass Retailing

Ronald C. Curhan

99 citations0/0 files storedJournal of Marketing

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Supply Chain and Inventory Management Consumer Market Behavior and Pricing Consumer Retail Behavior Studies

Abstract

Conceptual models and empirical studies of the relationship of shelf space allocation to unit sales are reviewed in this article. This knowledge is organized to support specific recommendations for the practical management of shelf space for profit maximization.

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2013Shelf space elasticity: A meta-analysis 2010Competing for Shelf Space 1995A sensitivity analysis of retailer shelf management models 2006A data mining approach to product assortment and shelf space allocation 2007Enhancing user experience through pervasive information systems: The case of pervasive retailing 2015Are consumers aware of top–bottom but not of left–right inferences? Implications for shelf space positions.2006The Impact of Manufacturers' Wholesale Prices on a Retailer's Shelf‐Space and Pricing Decisions*1989Evaluating Alternative Retail Repositioning Strategies

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