Racial Prejudice and Stereotype Activation

Kerry Kawakami · Kenneth L. Dion · John F. Dovidio

193 citations0/0 files storedPersonality and Social Psychology Bulletin

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Social and Intergroup Psychology Racial and Ethnic Identity Research Cultural Differences and Values

Abstract

The main goal of the present study was to investigate the interrelationships among preudice and the endorsement and activation of cultural stereotypes. The endorsement of stereotypes was examined using an attribution estimate measure. Stereotype activation was examined using a pronunciation task with short and long stimulus onset asynchronies (300 ms and 2000 ms) to induce automatic and controlled processing. As expected, high prejudiced participants endorsed cultural stereotypes to a greater extent than low prejudiced participants. Furthermore, for high prejudiced participants, Black category labels facilitated stereo-type activation under automatic and controlled processing conditions. For low prejudiced participants, no evidence of differential activation was found for stereotypes relative to non-stereotypes as a function of category labels under either processing condition. In addition, stereotype activation was correlated with individual differences in stereotype endorsement.

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References

1954Nature of Prejudice 1989Stereotypes and prejudice: Their automatic and controlled components.1986On the automatic activation of attitudes.1995Subtle and blatant prejudice in western Europe 1991Semantic priming effects in visual word recognition : A selective review of current findings and theories 1993Basic Processes in Reading: Visual Word Recognition 2014Attitude Strength 1984Are lexical decisions a good measure of lexical access? The role of word frequency in the neglected decision stage.

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