Article1992

Effect of Consumer Socialization on Clothing Shopping Attitudes, Clothing Acquisition, and Clothing Satisfaction

37 citations0/0 files storedClothing and Textiles Research Journal

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Consumer Perception and Purchasing Behavior Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies

Abstract

The objectives of this study were to investigate the effect of consumer socialization on attitudes toward clothing and shopping and means of acquiring clothing and to investigate the effects of consumer socialization and selected clothing and shopping attitudes on clothing satisfaction. Subjects were 70 mother/daughter pairs who completed parallel questionnaires. Results indicated similarities between mother and daughter pairs for means of clothing acquisition and for overall clothing satisfaction. For both mothers and daughters high fashion involvement and high shopping enjoyment contributed to overall clothing satisfaction. Results are discussed in terms of consumer socialization and satisfaction theories.

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References

1977Effect of expectation and disconfirmation on postexposure product evaluations: An alternative interpretation.1986Consumer Search: An Extended Framework 1974Consumer Socialization 1976Product Performance and Consumer Satisfaction: A New Concept 1985Selected Socioeconomic and Demographic Characteristics Associated with Purchasing Involvement 1981Disconfirmation of expectations and satisfaction with a retail service.1978Observation of Parent-Child Interaction in Supermarket Decision-Making 1971Family and Media Influences On Adolescent Consumer Learning

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