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Fanatical consumers: towards a framework for research

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References

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1997Creating and Fostering Fan Identification in Professional Sports

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502 cited

2002Beatlemania: Girls Just Want to Have Fun501 cited

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2014Consumer in Sports: Fan typology analysis95 cited
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2008The Dynamics Underlying Service Firm—Customer Relationships84 cited
2016Resolving identity ambiguity through transcending fandom82 cited
2011Class-based emotions and the allure of fashion consumption61 cited
2014Fans’ resistance to naming right sponsorships59 cited
2007The Lived Meanings of Fanaticism: Understanding the Complex Role of Labels and Categories in Defining the Self in Consumer Culture52 cited
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2019Value co-creation in sport entertainment between internal and external stakeholders49 cited
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