A FRESH LOOK AT STRATEGIC MANAGEMENT

Frederick W. Gluck

40 citations0/0 files storedJournal of Business Strategy

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Strategic Planning and Analysis Business Strategies and Innovation Management and Organizational Practices

Abstract

If corporate America's love affair with 1970s‐style strategic planning is not over, it is certainly on the rocks. Planning that relies on past experience, extrapolation, and incremental moves cannot meet today's challenges, such as unexpected competition, saturated markets, and changing technologies.

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References

1997COMPETITIVE STRATEGY 2011Information Technology: A Strategic Opportunity 1982The Product Portfolio and Man's Best Friend

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