Latinos, Inc.: the marketing and making of a people

Abstract

List of Illustrations Acknowledgments Introduction 1. Don't Panic, I'm Hispanic: The Trends and Economy of Cultural Flows 2. Knowledges: Facts and Fictions of a People as a Market 3. Images: Producing Culture for the Market 4. Screening the Image 5. Language and Culture in the Media Battle Zone 6. The Focus (or Fuck Us) Group: Consumers Talk Back, or Do They? 7. Selling Marginality: The Business of Culture Notes References Index

Cite this

Unknown author (2002). Latinos, Inc.: the marketing and making of a people. Choice Reviews Online. https://doi.org/10.5860/choice.39-2886

@article{anon2002latinos,
  title  = {Latinos, Inc.: the marketing and making of a people},
  author = {Unknown},
  year   = {2002},
  journal = {Choice Reviews Online},
  doi    = {10.5860/choice.39-2886}
}

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