Reconsidering the Dimensionality and Measurement of Employer Brand in the Chinese Context

Abstract

We investigated the dimensionality of employer brand in the Chinese context and developed a scale to assess its underlying dimensions. We conducted 4 focus-group interviews to explore the domain content and components of employer brand. Based on the qualitative interviews, we conducted a survey (N = 912) to develop and validate the employer brand scale. The results revealed a 5-dimensional structure of employer brand in the Chinese context, which implied that explicit functional factors predominate the Chinese employer brand rather than the functional-symbolic structure of that prevails in the Western context. Among the 5 dimensions, work-life effectiveness and organization mark seemed unique to the Chinese context while the other 3 dimensions were similar to those found in the Western context. Testing of a 29-item scale representing the 5 dimensions showed good psychometric properties. This research contributes to the understanding of employer brand and how it is perceived by job applicants in a culture outside of the Western world.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 28 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.