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Gearing up for CRM: Antecedents to successful implementation · Study

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ArticleGearing up for CRM: Antecedents to successful implementation

Behram J. Hansotia2002

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Articlebronze2002

Gearing up for CRM: Antecedents to successful implementation

Behram J. Hansotia

94 citations·0/0 files stored·Journal of Database Marketing & Customer Strategy Management

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Corporate Governance and Management Customer Service Quality and Loyalty Customer churn and segmentation

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2004An evaluation of divergent perspectives on customer relationship management: Towards a common understanding of an emerging phenomenon 2005Customer relationship management research (1992‐2002)2013Exploring the role of customer relationship management (CRM) systems in customer knowledge creation 2004The impact of e‐mail marketing on brand loyalty 2004Customer Relationship Management Implementation Gaps 2014Crm/Social Media Technology: Impact on Customer Orientation Process and Organizational Sales Performance 2017Customer relationship management (people, process and technology) and organisational culture in hotels 2009How does sales force automation influence relationship quality and performance? The mediating roles of learning and selling behaviors

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Year2002

Typearticle

Published2002-12-01

VenueJournal of Database Marketing & Customer Strategy Management

ISSN-L1741-2439

Languageen

Citations94

Files0 public / 0

ShelfCorporate Governance and Management

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doi10.1057/palgrave.jdm.3240103

openalex_workW1991714098

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