Generating brand awareness in Online Social NetworksAlbert A. Barreda, Anil Bilgihan, Khaldoon Nusair, Fevzi Okumuş2015-04-14articleComputers in Human Behavior341 citationsgreenNo readable copy stored yet — this record is metadata only.Digital Marketing and Social MediaDiverse Aspects of Tourism ResearchConsumer Behavior in Brand Consumption and IdentificationAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 341 citations exist upstream.References1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity2015A Beginner's Guide to Structural Equation Modeling2004A Beginner's Guide to Structural Equation Modeling1999The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships2001Brand Community1998Structural equation modeling with LISREL, PRELIS, and SIMPLIS basic concepts, applications, and programming1996Measuring Brand Equity Across Products and Markets2011Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brandCited by2020Customers’ motivation to engage with luxury brands on social media2019Bridging the online offline gap: Assessing the impact of brands’ social network content quality on brand awareness and purchase intention2018Influence of e-WOM engagement on consumer purchase intention in social commerce2021Social Media Adoption, Usage And Impact In Business-To-Business (B2B) Context: A State-Of-The-Art Literature Review2014Theoretical examination of destination loyalty formation2019THE EFFECT OF SOCIAL MEDIA INFLUENCER ON BRAND IMAGE, SELF-CONCEPT, AND PURCHASE INTENTION2021The influence of social media eWOM information on purchase intention2021Linking perceived price fairness, customer satisfaction, trust, and loyalty: A structural equation modeling of Facebook‐based e‐commerce in Bangladesh