On Means and Ends

Abstract

When pursuing a goal, one can focus more on the process or on the outcome of goal pursuit. We take a closer look at the hypothesis that when one pursues goals that are demanding in terms of the level of skill or self-regulation required to achieve them, focusing on the process is more adaptive and focusing on the outcome can even be detrimental to goal achievement. We summarize the evidence from the emerging literature on the adaptiveness of process focus and outcome focus for goal pursuit and attainment.

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