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Marketing Theory Applicability in Higher Education

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References

1995Strategic Marketing for Educational Institutions821 cited
1994Principles of Services Marketing327 cited
2002Marketing Management: A Relationship Approach244 cited
2007Delphi study of the future of marketing of higher education79 cited
2004Succeeding in the MBA Marketplace: Identifying the underlying factors57 cited

Cited by

2020The Influence of Marketing Mix on Brand Image, Motivation and Students Decision to Choose Graduate Studies of IPB University18 cited
2021USING CUSTOMER-BASED BRAND EQUITY MODEL IN THE HIGHER EDUCATION CONTEXT: SIMULATING THE CURRENT UNIVERSITY’S BRAND18 cited
2016A New Conceptual Model for Understanding International Students’ College Needs15 cited
2019Marketing in higher education: promoting educational services and programmes11 cited
2019Developing a Marketing Strategy for a Higher Education Institution in the Agenda of Customer–Driven Education8 cited

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