Article1988

INDICATORS OF MATERIALISM IN CHILDREN'S FREE SPEECH: AGE AND GENDER COMPARISONS

13 citations0/0 files storedJournal of Consumer Marketing

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Consumer Behavior in Brand Consumption and Identification Consumer Perception and Purchasing Behavior Consumer Behavior and Market Dynamics

Abstract

Many leading authorities contend that “materialism,” the disposition to own and consume products, is a basic core value of the contemporary culture of the United States. Little is known, however, regarding the manner in which children's interest in consumer products changes with age. This article examines this and related issues, citing empirical evidence of age‐ and gender‐based patterns with respect to materialism as evidenced by reference to consumer products in children's conversations with peers.

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