Chain Versus Independent Television Station Ownership: Toward an Investment Model of Commitment to Local News Quality

David K. Scott · Robert H. Gobetz · Mike Chanslor

41 citations0/0 files storedCommunication Studies

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Media Studies and Communication Journalism and Media Studies Media Influence and Politics

Abstract

Using empirical measures, a pilot test of an investment model of commitment to television news quality yielded statistically significant results supporting four hypothesized relationships between types of broadcast station ownership. The findings indicate that the news department operated by a small media group produced more local news, more locally produced video, more use of on-air reporters, and fewer news promotions than the larger chain-based broadcast groups investigated, suggesting a deeper commitment to local news quality. The results support the policy position that stricter ownership limits would enhance the quality of local television news.

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