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How to protect your premium product from low-price competitors: Price, quality, or portfolio adjustment?
16 references·0 citing·42 second hop
How to protect your premium product from low-price competitors: Price, quality, or portfolio adjustment? (2014)How to protect your premium product from …Proliferating Private-Label Portfolios: How Introducing Economy and Premium Private Labels Influences Brand Choice (2010)Proliferating Private-Label P…Brand Portfolio Strategy and Firm Performance (2008)Brand Portfolio Strategy and …Strategic Brand Management (2007)Strategic Brand ManagementStrategic Brand Management (2007)Strategic Brand ManagementThe Nature and Benefits of National Brand/Private Label Competition (2004)The Nature and Benefits of Na…Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (2004)Brand Portfolio Strategy: Cre…Determining the Appropriate Depth and Breadth of a Firm's Product Portfolio (2003)Determining the Appropriate D…Success factors of line extensions of fast‐moving consumer goods (1999)Success factors of line exten…Brand Equity and Vertical Product Line Extent (1998)Brand Equity and Vertical Pro…How Should National Brands Think about Private Labels (1996)How Should National Brands Th…To Extend or Not to Extend: Success Determinants of Line Extensions (1994)To Extend or Not to Extend: S…Managing Brand Equity: Capitalizing on the Value of a Brand Name (1992)Managing Brand Equity: Capita…A Comment on a Model of Vertical Product Differentiation (1992)A Comment on a Model of Verti…Managing brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…Relaxing Price Competition Through Product Differentiation (1982)Relaxing Price Competition Th…Price competition, quality and income disparities (1979)Price competition, quality an…Stability in Competition (1929)On Hotelling's "Stability in Competition" (1979)Stability in Competition (1990)The Economics of Product Variety: A Survey (1990)Aggregation and Imperfect Competition: On the Existence of Equilibrium (1991)INNOVATION AND COMPETITIVE PRESSURE* (2008)The Concept of Corporate Strategy (1987)First-mover advantages (1988)Managing Brand Equity (1991)Absolute and relative resources as determinants of international acquisitions (2002)How is Manifest Branding Strategy Related to the Intangible Value of a Corporation? (2004)The Potential for Cannibalization of New Products Sales by Remanufactured Products* (2010)MONOPOLISTIC COMPETITION AND OPTIMUM PRODUCT DIVERSITY (1975)Reexamination of the perfectness concept for equilibrium points in extensive games (1975)A Price Theory of Multi-Sided Platforms (2010)Modeling Ordered Choices (2010)Pass-Through as an Economic Tool: Principles of Incidence under Imperfect Competition (2013)EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Harnessing the Influence of Social Proof in Online Shopping: The Effect of Electronic Word of Mouth on Sales of Digital Microproducts (2011)Positive and Negative Corporate Social Responsibility, Financial Leverage, and Idiosyncratic Risk (2012)Building, measuring, and profiting from customer loyalty (2015)Meta-Analytic Procedures for Social Research (1991)Meta-Analytic Procedures for Social Research. (1994)Discrete Choice Methods with Simulation (2003)Marketing activity, blogging and sales (2012)Branding in the era of digital (dis)intermediation (2019)The Future of Private Labels: Towards a Smart Private Label Strategy (2021)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Partial Least Squares Structural Equation Modeling (2017)Customer-based brand equity for a destination (2007)A model of destination branding: Integrating the concepts of the branding and destination image (2010)Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Communication and Control Processes in the Delivery of Service Quality (1988)The increasing power of store brands: Building loyalty and market share (1997)The strategic role of retail brands in British grocery retailing (2000)Brand image and customers' willingness to pay a price premium for food brands (2014)The Evolution of Loyalty Intentions (2006)Opportunity costs and non‐scale free capabilities: profit maximization, corporate scope, and profit margins (2010)A study on the effects of social media marketing activities on brand equity and customer response in the airline industry (2017)
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References

  • 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
  • 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,449 cited
  • 1982Relaxing Price Competition Through Product Differentiation1,960 cited
  • 2007Strategic Brand Management1,706 cited
  • 1979Price competition, quality and income disparities1,071 cited
  • 1996How Should National Brands Think about Private Labels344 cited
  • 2010Proliferating Private-Label Portfolios: How Introducing Economy and Premium Private Labels Influences Brand Choice315 cited
  • 1994To Extend or Not to Extend: Success Determinants of Line Extensions309 cited
  • 2004Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity298 cited
  • 2008Brand Portfolio Strategy and Firm Performance267 cited
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  • 1998Brand Equity and Vertical Product Line Extent227 cited
  • 2004The Nature and Benefits of National Brand/Private Label Competition224 cited
  • 1992A Comment on a Model of Vertical Product Differentiation210 cited
  • 1999Success factors of line extensions of fast‐moving consumer goods138 cited

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  • 2003Determining the Appropriate Depth and Breadth of a Firm's Product Portfolio111 cited
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