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A step‐by‐step process to build valued brands
3 references·2 citing·19 second hop
A step‐by‐step process to build valued brands (2009)A step‐by‐step process to build valued br…Creating the living brand. (2005)Creating the living brand.What becomes an icon most? (2003)What becomes an icon most?Creating Breakthrough Products: Innovation from Product Planning to Program Approval (2001)Creating Breakthrough Product…The Core Value Compass: visually evaluating the goodness of brands that do good (2017)The Core Value Compass: visua…A strategic approach to self-branding (2017)A strategic approach to self-…Measuring Brand Equity Across Products and Markets (1996)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)Back in time to move forward: An empirical study on luxury fashion vintage drivers (2018)Bridging Asia and the world: Global platform for the Interface between marketing and management (2018)Personal brand equity: Scale development and validation (2020)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Five Misunderstandings About Case-Study Research (2004)Qualitative Case Study Methodology: Study Design and Implementation for Novice Researchers (2015)Corporate core values and social responsibility: What really matters to whom (2021)Creativity and Innovation through Multidisciplinary and Multisectoral Cooperation (2007)Innovation Spaces: Towards a Framework for Understanding the Role of the Physical Environment in Innovation (2007)Value creation and capture mechanisms in innovation ecosystems: a comparative case study (2013)Qualitative marketing research: a cultural approach (2006)Brand society: how brands transform management and lifestyle (2010)An integrative model of leadership behavior (2016)Values‐based service brands: narratives from IKEA (2006)The impact of service climate and service provider personality on employees' customer‐oriented behavior in a high‐contact setting (2011)The role of the sales employee in securing customer satisfaction (2012)
this work references cited by second hop

References

  • 2001Creating Breakthrough Products: Innovation from Product Planning to Program Approval395 cited
  • 2003What becomes an icon most?188 cited
  • 2005Creating the living brand.72 cited

Cited by

  • 2017A strategic approach to self-branding27 cited
  • 2017The Core Value Compass: visually evaluating the goodness of brands that do good22 cited

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