In an increasingly digital world, art is transferred from a physical to a virtual space. This essay examines three effects of this digitisation (conversion of physical into virtual content) and digitalisation (processing of digitised content) on the consumption of art. In particular, it analyses to what extent digital art space democratises, educates and socialises the way in which art is consumed. These three effects are critically assessed by a review of literature, studies and projects. As a result, digitisation democratises by making art collections accessible without time, money or location barriers. This, however, excludes audiences from underdeveloped areas. The implementation of digital technology in museums enhances an active engagement with art, thereby fostering art education, which yet increases the importance and difficulty of content management. And whilst finally the communication of museums with their audiences through social media potentially enlarges their sphere of activity, this socialising trend is still in their infancy within the art world.
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