Articlegreen2014

Fandom in the Workplace: Multi-Target Identification in Professional Team Sports

40 citations0/0 files storedJournal of Sport Management

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Sports, Gender, and Society Job Satisfaction and Organizational Behavior Consumer Behavior in Brand Consumption and Identification

Abstract

Team identification has been researched extensively from the perspective of the consumer. The current study proposes that employees working in professional sport may also be fans of their respective teams, and provides insight on the role of team identification in the workplace environment. Over 1100 business operations employees from the top profession sports leagues in North America participated, and results indicate that dual targets of identification exist simultaneously in this setting. Strong support is provided for the discriminant validity between organizational and team identification. Beyond the more established effects of organizational identification, the results provide evidence that team identification independently predicts key outcomes such as commitment, satisfaction, and motivation. The results add to the literature by introducing the concept of a sports team as an additional target of identification in the organizational context.

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References

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Cited by

2016Passion in the workplace: empirical insights from team sport organisations 2019Conceptualizing A-HERO for sport employees’ well-being 2018Identities in the Sport Workplace: Development of an Instrument to Measure Sport Employee Identification 2018The Influence of Corporate Social Responsibility and Team Identification on Spectator Behavior in Major Junior Hockey

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