Race and belief as determinants of behavioral intentions.

Harry C. Triandis · Earl E. Davis

125 citations0/0 files storedJournal of Personality and Social Psychology

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Social and Intergroup Psychology Psychometric Methodologies and Testing Racial and Ethnic Identity Research

Abstract

300 Ss responded, on 12 semantic and IS behavioral differential scales, to 8 stimulus persons generated by all possible combinations of the characteristics Negro-white, male-female, proor con-civil-rights legislation. They also rated 35 political and civil rights issues on semantic differentials. A factor analysis of Ss, based on the covariances of their responses to variables, denned 11 types of Ss. 2 of these types were strongly prejudiced. One type of S showed conventional prejudice; they were extremely sensitive to the race component when responding to the stimulus persons. Ss of the other type showed prejudice; they were particularly sensitive to the beliefs of the stimulus persons. The relative importance of the race and belief components varied systematically with the degree of intimacy implied by clusters of behaviors which the Ss indicated they were willing to undertake with the stimulus persons. Thus, the Ss' behavioral intentions are a function of both personality and the type of behavioral intentions involved .

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References

1957The Measurement of Meaning 1960The Open and Closed Mind 1956Varieties of human value.1962Racial prejudice, interpersonal attraction, and assumed dissimilarity of attitudes.1963AN INDIVIDUAL DIFFERENCES MODEL FOR MULTIDIMENSIONAL SCALING 1964Exploratory factor analyses of the behavioral component of social attitudes.1960Race, social class, religion, and nationality as determinants of social distance.1965Race and belief: An open and shut case.

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1979Group Categorization and Attribution of Belief Similarity 1975Social Psychology and Cultural Analysis1

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