A strategy‐based model for e‐commerce planning

Diana Kao · Judith Decou

46 citations0/0 files storedIndustrial Management & Data Systems

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Business Strategies and Innovation Information Technology Governance and Strategy E-commerce and Technology Innovations

Abstract

Poor planning practice is one of the reasons for the inferior results of some e‐commerce ventures. In this paper, it is suggested that a strategy‐based e‐commerce planning model containing seven specific dimensions, with strategy at its core, should be considered when entering into a new e‐commerce venture. Implications for managerial practice upon the adoption of such a planning model are also discussed.

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2019Diffusion of Innovations 1 2001Strategy and the Internet.1992Strategic Management of Technology and Innovation 2002Internet Business Models and Strategies: Text and Cases 2001Perceived security and World Wide Web purchase intention 1997The economics of electronic commerce 2000Adoption of Internet shopping: the role of consumer innovativeness 1986Systems Analysis and Design Methods

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