Use of The Internet for Trip Planning: A Generational Analysis

Abstract

With recent developments in social media and mobile computing, little is known regarding how different travel segments within the general traveler population actually use the Internet for travel planning. In particular, this study examined various aspects of Internet use among four generational groups including the Silent Generation, Baby Boomers, Generation X, and Generation Y over a six-year period. Findings show a high adoption rate of the Internet among all generations but there are important differences related to information search, trip planning activities, and websites used for online booking. This study provides a timely analysis of information technology use for travel planning and offers meaningful insights for the development of communication strategies for destinations and tourism businesses.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 125 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.