Elderly and college‐aged subjects rated photographs of both sexes at three different ages on 10 adjective rating scales. Evidence for a double standard of aging was obtained. Although both men and women were perceived to diminish in attractiveness as they aged, the decline for women was greater. Moreover, ratings of women's femininity decreased with increasing age, whereas evaluations of men's masculinity were unaffected by age. Unexpectedly, elderly subjects, as compared to college students, discriminated less on the basis of sex and evaluated women more positively. Changes in the gender roles of the elderly were invoked to explain their more favorable conceptions of women.
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