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Branch-and-price approach for prescribing profitable feature upgrades
16 references·2 citing·47 second hop
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References

  • 1996Integrating R&D and Marketing: A Review and Analysis of the Literature1,300 cited
  • 1996Coordinated supply chain management1,269 cited
  • 1987Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence1,065 cited
  • 1986A Model for Studying R&D. Marketing Interface in the Product Innovation Process793 cited
  • 1996Interdepartmental Integration: A Definition with Implications for Product Development Performance620 cited
  • 2001Patterns of cooperation during new product development among marketing, operations and R&D: Implications for project performance463 cited
  • 1997Enhancing Communication between Marketing and Engineering: The Moderating Role of Relative Functional Identification449 cited
  • 1988Positioning and Pricing a Product Line274 cited
  • 1990Heuristics for Product-Line Design Using Conjoint Analysis238 cited
  • 1993Heuristics for Pricing and Positioning a Product-Line Using Conjoint and Cost Data231 cited
  • 1981Profit Maximizing Perceptual Positions: An Integrated Theory for the Selection of Product Features and Price214 cited
  • 1987A Heuristic Approach to Product Design154 cited
  • 1988Simultaneous and dynamic price, production, inventory and capacity decisions74 cited
  • 1995Simultaneous determination of product attributes and prices, and production processes in product‐line design

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71 cited
  • 2000Marketing's Influence Tactics in New Product Development: A Study of High Technology Firms in China64 cited
  • 1996Reengineering the new product development process: A framework for innovation and flexibility in high technology firms57 cited
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    • 2008Design for Upgradability Algorithm: Configuring Durable Products for Competitive Reutilization32 cited
    • 2008A genetic algorithm-based optimisation approach for product upgradability design7 cited