Breast cancer coverage in China and the United States: a comparative analysis of wire service news stories

Abstract

The incidence rate of breast cancer is relatively high but declining in the United States whereas it is relatively low but increasing in China. This study analyzes coverage from the Associated Press (AP) and the Xinhua News Agency (Xinhua) to compare how news media in each nation have covered breast cancer. The results indicate that the AP was more likely to cover treatment and personal stories whereas Xinhua was more likely to cover risk reduction and prevention and to cover early detection and diagnosis. Subtler differences also emerged in coverage of breast cancer. The patterns observed may reflect not only differences between the two nations in incidence rates and efforts to address the disease but also broader differences in their news and medical values, practices, and institutions. News coverage of breast cancer, in turn, may influence how citizens of each nation will form perceptions regarding the disease.

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