Psychometric:TV that talks back: An experimental validation of a parasocial interaction scale

Philip J. Auter

176 citations0/0 files storedJournal of Broadcasting & Electronic Media

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Media Influence and Health Media Studies and Communication Media and Digital Communication

Abstract

This experiment was designed to assess the construct validity of the Rubin, Perse, and Powell (1985) Parasocial Interaction Scale. One group of subjects viewed a situation comedy which “breaks the fourth wall. “The fourth wall is “broken “when characters recognize the existence of the audience by speaking directly to them. A second group viewed the same program with “breaks” edited out. Respondents then filled out an adapted version of the PSI Scale. As hypothesized, subjects viewing the more interactive programming scored significantly higher on the PSI Scale, thus supporting the case for construct validity.

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References

1974Foundations of Behavioral Research 1956Mass Communication and Para-Social Interaction 1975The uses of mass communications : current perspectives on gratifications research 1985LONELINESS, PARASOCIAL INTERACTION, AND LOCAL TELEVISION NEWS VIEWING 2013Selective Exposure To Communication 1987Development of parasocial interaction relationships 1987Audience Activity and Soap Opera Involvement A Uses and Effects Investigation 1989Attribution in Social and Parasocial Relationships

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