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ArticleModeling the brand extensions' influence on brand image

Eva Martı́nez2008

Article2008

Modeling the brand extensions' influence on brand image

Eva Martı́nez · José Miguel Pina Pérez

267 citations·0/0 files stored·Journal of Business Research

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

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References

1951Coefficient Alpha and the Internal Structure of Tests 2012Principles and Practice of Structural Equation Modeling 2019Diffusion of Innovations 1 1998Principles and Practice of Structural Equation Modeling 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity 1997The Company and the Product: Corporate Associations and Consumer Product Responses 1996Measuring Brand Equity Across Products and Markets 1990Consumer Evaluations of Brand Extensions

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2010Consumer innovativeness and its correlates: A propositional inventory for future research 2016Brand communication, brand image and brand trust as antecedents of brand loyalty in Gauteng Province of South Africa 2022Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward 2018Effective entrepreneurial marketing on Facebook – A longitudinal study 2022Mining the text of online consumer reviews to analyze brand image and brand positioning

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Year2008

Typearticle

Published2008-03-03

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations267

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.jbusres.2008.01.006

openalex_workW1995478992

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2016

Engagement platforms

2010The effect of brand extensions on product brand image

2013Drivers of Brand Extension Success: What Really Matters for Luxury Brands