Models of an individual decision-making process related to ethical issues in business: the risk of framing effects

Abstract

The theoretical paper at hand reviews 16 most often cited descriptive models of a manager's individual decision-making process related to ethical issues in business in general, international business and marketing fields in particular. The paper has a goal to point out the need to rephrase the dependent variable in the models in neutral terms to avoid framing effects in the three subject areas, as well as to rename the models accordingly.

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