The Effect of Self‐Consciousness on the Expression of Gender Views1

Abstract

This study examines the effect of public self‐consciousness on the expression of gender‐role attitudes. It was hypothesized that high publics were more likely to alter their gender‐view expressions to meet situational expectations than were high privates and that, under an activated state of public self‐attention, people were more likely to alter their gender views. Tested in 156 college students in a quasi‐experiment conducted in classrooms, these hypotheses were supported only in work‐related gender‐role attitude expressions, but not in domestic gender‐view expressions The experimental manipulation of public self‐consciousness in a classroom setting might have made work‐related identities more salient. Correspondingly, participants were more responsive to regulating work but not domestic gender views.

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