The Uses and Gratifications of Viewing Mixed Martial Arts

Nancy A. Cheever

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Sports, Gender, and Society Physical Education and Sports Studies Martial Arts: Techniques, Psychology, and Education

Abstract

Mixed martial arts (MMA) is the most popular televised combat sport among young men. The goal of this study was to determine what draws people to the sport and keeps them watching. This study measured the reported behaviors and opinions of more than 2,700 MMA fans worldwide through online survey responses. Results show that mixed martial arts fans are dedicated viewers who enjoy the competition and technical aspects of the sport more than its sensational qualities.

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References

1978Social Learning Theory.1973Uses and Gratifications Research 2003Longitudinal relations between children's exposure to TV violence and their aggressive and violent behavior in young adulthood: 1977-1992.1994The Effects of Television Violence on Antisocial Behavior: A Meta-Analysis1 1984Measuring a macho personality constellation 1997Children in a violent society 2014Children, Adolescents, and the Media 2006Emotional and Cognitive Predictors of the Enjoyment of Reality-Based and Fictional Television Programming: An Elaboration of the Uses and Gratifications Perspective

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2018Negotiating violence: Mixed martial arts as a spectacle and sport 2017Reframing the ‘Violence’ of Mixed Martial Arts: The ‘Art’ of the fight 2018Physical and Training Characteristics of Mixed Martial Arts Athletes: Systematic Review 2013“Frame-Changing” the Game 2018Karate, capoeira and MMA: a phenomenological approach to the process of starting a fight

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