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This paper aims to add to the understanding of venture capitalists' investment decision-making behaviour by providing evidence relating to the general policies they adopt in their approaches to due diligence, valuation methods, benchmark rates of return and adjustments for risk. The evidence shows that in order to address potential adverse selection problems, venture capitalists use a wide range of accounting and non-accounting information and techniques relating to the specific factors concerning a particular investment. Unpublished accounting information and subjective information are important. Significant differences emerge in the approaches to valuation and use of accounting information for valuation purposes between types of venture capitalist, according both to their stage of investment focus and whether they were captive or independent.
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