Attributional Processes and Effects in Promotional Situations

Abstract

Three questions regarding attribution theory's application to marketing are discussed: 1) Are attributions evoked by consumers? 2) What model best explains their behavior? 3) Can they increase the perceived source credibility? An experiment exploring these issues suggests that consumers do evoke attributions when processing promotional messages, and they appear to mediate perceived credibility.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 183 citations exist upstream.