New Ways of Experiencing Culture: the Role of Museums and Marketing Implications

Neil G. Kotler

68 citations0/0 files storedInternational Journal of Museum Management and Curatorship

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Museums and Cultural Heritage Diverse Aspects of Tourism Research Libraries and Information Services

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(2001). New Ways of Experiencing Culture: the Role of Museums and Marketing Implications. Museum Management and Curatorship: Vol. 19, No. 4, pp. 417-425.

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