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The nonprofit marketing landscape: guest editors' introduction to a special section · Study

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ArticleThe nonprofit marketing landscape: guest editors' introduction to a special section

Roger Bennett2004

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The nonprofit marketing landscape: guest editors' introduction to a special section

Roger Bennett · Adrian Sargeant

110 citations·0/0 files stored·Journal of Business Research

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Nonprofit Sector and Volunteering Marketing and Advertising Strategies Healthcare, Law, Governance, and Management Studies

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References

1990Market Orientation: The Construct, Research Propositions, and Managerial Implications 1990The Effect of a Market Orientation on Business Profitability 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications 1987The relation of empathy to prosocial and related behaviors.1988Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy 1971Social Marketing: An Approach to Planned Social Change 1971Social Marketing: An Approach to Planned Social Change 1995Understanding the Bond of Identification: An Investigation of Its Correlates among Art Museum Members

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Year2004

Typearticle

Published2004-01-27

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations110

Files0 public / 0

ShelfNonprofit Sector and Volunteering

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doi10.1016/j.jbusres.2003.12.001

openalex_workW1996353944

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