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Using the case of two Slovenian print media as an example, this article examines how online multimedia news has been adopted, what role different newsroom organization models play in online multimedia news production, and what multimedia news formats have emerged on news websites of Slovenian print media organizations. In the last decade, different multimedia news content has been emerging rapidly within news websites of print media organizations with online production organized differently and multimedia news formatted distinctly. A review of scholarly debates and research in media and journalism studies reveals that the particular institutionally structured features of online news production, and the technical and organizational attributes which influence what gets represented in the medium and the manner in which it is done have not yet emerged. Furthermore, on the basis of news format analysis, participant observation, and problem-centered interviews, the article concludes that there is a lack of vision in furthering the evolution of online production organization and news formats in Slovenian print media arena, which signals the present marginal significance of online multimedia news.
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