Price Sensitivity of the Consumer

André Gabor

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies

Abstract

Even the best advertising campaign may fail if the price of the product is not appropriate, yet retail prices are still determined more by rules of thumb than systematic study.

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1961On the Price Consciousness of Consumers

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2000Price-Endings When Prices Signal Quality 1985Technical Note—A Price Vector Model of Demand for Consumer Durables: Preliminary Developments 2015The development of a consumer value proposition of private label brands and the application thereof in a South African retail context 2014Image is everything 1999The impact of price thresholds on profit contribution — Should retailers set 9-ending prices?2001The role of region of origin in consumer decision-making and choice 1992An Equilibrium Analysis of Defensive Response to Entry Using a Coupled Response Function Model 1997The effect of odd pricing on demand

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