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ArticleThe enunciative contract and media planning

Alyette Defrance1988

Article1988

The enunciative contract and media planning

Alyette Defrance

6 citations·0/0 files stored·International Journal of Research in Marketing

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Marketing and Advertising Strategies Linguistics and Discourse Analysis Advertising and Communication Studies

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References

1975How To Do Things With Words 1960Course in General Linguistics 1960Course in General Linguistics 1956Language, Thought, and Reality.1977Le pacte autobiographique 1968Problèmes de linguistique générale. Par Émile Benveniste. (Bibliothèque des sciences humaines.) Pp. 356. Paris: Gallimard, 1966.1964Rhétorique de l'image 1972Une logique de la communication

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Details

Year1988

Typearticle

Published1988-01-01

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations6

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/0167-8116(88)90032-8

openalex_workW1996539188

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