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Brand identity documentation: a cross‐national examination of identity standards manuals
16 references·2 citing·40 second hop
Brand identity documentation: a cross‐national examination of identity standards manuals (2009)Brand identity documentation: a cross‐nat…Multiple roles for branding in international marketing (2007)Multiple roles for branding i…Seven dimensions of corporate identity (2006)Seven dimensions of corporate…Intercultural Communication on Web sites: A Cross-Cultural Analysis of Web sites from High-Context Cultures and Low-Context Cultures (2005)Intercultural Communication o…Understanding Cultural Differences (2004)Understanding Cultural Differ…Standardization/adaptation of international marketing strategy (2003)Standardization/adaptation of…Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences (2000)Managing Images in Different …A Content Analysis of Magazine Advertisements from the United States and the Arab World (2000)A Content Analysis of Magazin…A Theory of Cultural Values and Some Implications for Work (1999)A Theory of Cultural Values a…Deriving an operational measure of corporate identity (1997)Deriving an operational measu…The Influence of Cultural Individualism-Collectivism, Self Construals, and Individual Values on Communication Styles Across Cultures (1996)The Influence of Cultural Ind…Strategic groups: A cognitive perspective (1993)Strategic groups: A cognitive…The linkage between strategy, strategic groups, and performance in the U.K. retail grocery industry (1990)The linkage between strategy,…Corporate Mission Statements: The Bottom Line (1987)Corporate Mission Statements:…Culture's Consequences: International Differences in Work-Related Values. 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References

  • 1960A Coefficient of Agreement for Nominal Scales42,335 cited
  • 1983Culture's Consequences: International Differences in Work-Related Values.15,062 cited
  • 1970Content Analysis for the Social Sciences and Humanities.4,564 cited
  • 1999A Theory of Cultural Values and Some Implications for Work3,102 cited
  • 2004Understanding Cultural Differences1,202 cited
  • 1996The Influence of Cultural Individualism-Collectivism, Self Construals, and Individual Values on Communication Styles Across Cultures1,099 cited
  • 1993Strategic groups: A cognitive perspective868 cited
  • 2000Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences604 cited
  • 1987Corporate Mission Statements: The Bottom Line546 cited
  • 2005Intercultural Communication on Web sites: A Cross-Cultural Analysis of Web sites from High-Context Cultures and Low-Context Cultures364 cited
  • 2006Seven dimensions of corporate identity331 cited
  • 2000A Content Analysis of Magazine Advertisements from the United States and the Arab World226 cited
  • 1990The linkage between strategy, strategic groups, and performance in the U.K. retail grocery industry201 cited
  • 2007Multiple roles for branding in international marketing200 cited

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1997
Deriving an operational measure of corporate identity
194 cited
  • 2003Standardization/adaptation of international marketing strategy185 cited
  • Cited by

    • 2017The effect of product aesthetics information on website appeal in online shopping32 cited
    • 2015Out with the old and in with the new: a study of new kit sponsorship and brand associations in the Barclays Premier League26 cited