Understanding retail branding: conceptual insights and research prioritiesKusum L. Ailawadi, Kevin Lane Keller2004-01-01articleJournal of Retailing1,095 citationsclosedNo readable copy stored yet — this record is metadata only.Consumer Retail Behavior StudiesConsumer Market Behavior and PricingConsumer Behavior in Brand Consumption and IdentificationAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 1,095 citations exist upstream.References1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity1991Managing Brand Equity1996Measuring Brand Equity Across Products and Markets1990Consumer Evaluations of Brand Extensions2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.2002The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions1992The Effects of Sequential Introduction of Brand ExtensionsCited by2009Customer Experience Management in Retailing: An Organizing Framework2010The Effect of Store Image and Service Quality on Brand Image and Purchase Intention for Private Label Brands2015Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline Channel Integration2007Consumer response to retailer use of cause-related marketing: Is more fit better?2008Customer Equity Drivers and Future Sales2007Corporate brand image, satisfaction and store loyalty2006How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe2008Private-Label Use and Store Loyalty