Content Differences between Daily Newspapers with Strong and Weak Market Orientations

Randal A. Beam

106 citations0/0 files storedJournalism & Mass Communication Quarterly

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Media Studies and Communication Journalism and Media Studies Media Influence and Politics

Abstract

A content analysis of more than 13,000 items on the main display pages in twelve daily newspapers finds that publications with a strong market orientation publish fewer items about government and public affairs and more items about lifestyle and sports than newspapers with a weak market orientation. But it also finds that content for the public sphere continues to dominate the main display pages of both newspapers that embrace market-driven journalism and those that do not.

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