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Cyclical effects of advertising on hotel sales, risk and return · Study

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ArticleCyclical effects of advertising on hotel sales, risk and return

Ming‐Hsiang Chen2015

Article2015

Cyclical effects of advertising on hotel sales, risk and return

Ming‐Hsiang Chen

11 citations·0/0 files stored·International Journal of Hospitality Management

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Marketing and Advertising Strategies Corporate Finance and Governance Financial Analysis and Corporate Governance

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References

1978Specification Tests in Econometrics 2021Econometric Analysis of Panel Data 2003Analysis of Panel Data 1988The Determinants of Capital Structure Choice 1997Credit Cycles 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity 1988Agency Costs, Net Worth, And Business Fluctuations 1981Principles of Corporate Finance.

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Details

Year2015

Typearticle

Published2015-03-03

VenueInternational Journal of Hospitality Management

ISSN-L0278-4319

Languageen

Citations11

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/j.ijhm.2015.01.004

openalex_workW1997016696

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