Empirical Analysis of Competitive Product Line Pricing Decisions: Lead, Follow, or Move Together?

Vrinda Kadiyali · Pradeep K. Chintagunta

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Consumer Market Behavior and Pricing Merger and Competition Analysis Supply Chain and Inventory Management

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Vrinda Kadiyali, Nauel J. Vilcassim, Pradeep K. Chintagunta, Empirical Analysis of Competitive Product Line Pricing Decisions: Lead, Follow, or Move Together?, The Journal of Business, Vol. 69, No. 4 (Oct., 1996), pp. 459-487

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