Stereotypical Constructions of the Maori ‘Race’ in the Media1

Melanie Wall

52 citations0/0 files storedNew Zealand Geographer

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Cultural Identity and Representation Indigenous Cultures and History Media Discourse and Social Analysis

Abstract

Abstract Since the colonisation of Aotearoa / New Zealand by Pakeha, Maori have been stereotypically imagined as the Black Other. One of the principal mechanisms for the continued perpetuation of this racialised discourse is the representation of ‘race’ through stereotypes in the media. ‘New’ cultural geography provides a theoretical foundation to interrogate stereotypical (re)formations of Maori identity. I conclude that the use of the stereotype in the (re)formation of Maori identity further demarcates and constrains Maori within the perennial position of the Black Other. Only through a retheorisation of difference (which moves beyond the construction of the Maori ‘race’ through stereotypes), can the impact of racialisation be effectively resisted.

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References

1992Black looks: race and representation 2003Identity : community, culture, difference 1987'There ain't no black in the Union Jack' : the cultural politics of race and nation 1993Mapping the Language of Racism: Discourse and the Legitimation of Exploitation 1992Race, Culture and Difference 1983The Other Question…1981The New Racism: Conservatives And The Ideology Of The Tribe 1992Inventing Places: Studies in Cultural Geography

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