Exciting red and competent blue: the importance of color in marketingLauren I. Labrecque, George R. Milne2011-01-26articleJournal of the Academy of Marketing Science735 citationsclosedNo readable copy stored yet — this record is metadata only.Color perception and designConsumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior StudiesAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 735 citations exist upstream.References1988Possessions and the Extended Self1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research1997Dimensions of Brand Personality1973Basic color terms: their universality and evolution. By Brent Berlin and Paul Kay. Berkeley & Los Angeles: University of California Press, 1969. Pp. xi, 178. $8.50.2006Brands and Branding: Research Findings and Future Priorities1971Basic Color Terms: Their Universality and Evolution.1994Effects of color on emotions.2001Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts.Cited by2013The Marketers’ Prismatic Palette: A Review of Color Research and Future Directions2015Color and psychological functioning: a review of theoretical and empirical work2018Sounds like a healthy retail atmospheric strategy: Effects of ambient music and background noise on food sales2015The effect of brand design on brand gender perceptions and brand preference2017Examining the relationships between online store atmospheric color, flow experience and consumer behavior2012The Effect of Red Background Color on Willingness-to-Pay: The Moderating Role of Selling Mechanism2017Color Saturation Increases Perceived Product Size2018On the multiple effects of packaging colour on consumer behaviour and product experience in the ‘food and beverage’ and ‘home and personal care’ categories