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Latest thinking on attaching a financial value to marketing strategy: Through brands to valuing relationships
16 references·4 citing·49 second hop
Latest thinking on attaching a financial value to marketing strategy: Through brands to valuing relationships (2001)Latest thinking on attaching a financial …Managing Customer Relationships (2016)Managing Customer Relationshi…Service Quality, Profitability, and the Economic Worth of Customers: What We Know and What We Need to Learn (2000)Service Quality, Profitabilit…Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing (1999)Marketing, Business Processes…Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing (1999)Marketing, Business Processes…Marketing Strategy: An Assessment of the State of the Field and Outlook (1999)Marketing Strategy: An Assess…Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Market-Based Assets and Share…Investment Opportunities as Real Options: Getting Started on the Numbers (1998)Investment Opportunities as R…Towards a paradigm shift in marketing? An examination of current marketing practices (1997)Towards a paradigm shift in m…The relationships of customer satisfaction, customer loyalty, and profitability: an empirical study (1996)The relationships of customer…The value imperative: Managing for superior shareholder returns (1995)The value imperative: Managin…Long-Term Manufacturer-Supplier Relationships: Do They Pay off for Supplier Firms? (1995)Long-Term Manufacturer-Suppli…Managing Customer Relationships for Profit: The Dynamics of Relationship Quality (1994)Managing Customer Relationshi…The Changing Role of Marketing in the Corporation (1992)The Changing Role of Marketin…The Machine That Changed the World (1991)The Machine That Changed the …Financial Theory and Corporate Policy. (1982)Financial Theory and Corporat…Principles of Corporate Finance. (1981)Principles of Corporate Finan…The role of brand equity on mergers and acquisition in the pharmaceutical industry (2012)The role of brand equity on m…A conceptualisation of supplier‐perceived value (2011)A conceptualisation of suppli…Brand equity measurement in India – how to be more realistic? (2009)Brand equity measurement in I…Risk, Trade, Recovery, and the Consideration of Real Options: The Imperative Coordination of Policy, Marketing, and Finance in the Wake of Catastrophe (2007)Risk, Trade, Recovery, and th…Experimental and Quasi-Experimental Designs for Research (1963)The Economic Institutions of Capitalism (1987)A Model of Distributor Firm and Manufacturer Firm Working Partnerships (1990)An Integrated Model of Buyer-Seller Relationships (1995)A Resource-Based Perspective on Information Technology Capability and Firm Performance: An Empirical Investigation1 (2000)Building Brand Community (2002)Brand Loyalty Vs. Repeat Purchasing Behavior (1973)Strategic Management and Marketing in the Service Sector (1984)Putting the Service-Profit Chain to Work (1994)Understanding Relationship Marketing Outcomes (2002)Linking Organizational Resources and Work Engagement to Employee Performance and Customer Loyalty: The Mediation of Service Climate. (2005)Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach (2007)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Behavioral Consequences of Service Quality (1996)Tourism image, evaluation variables and after purchase behaviour: inter-relationship (2001)Customer perceived value, satisfaction, and loyalty: The role of switching costs (2004)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Firm Resources and Sustained Competitive Advantage (1991)The fifth discipline, the art and practice of the learning organization (1991)Firm resources and sustained competitive advantage (2004)Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1 (2004)A Framework for Conceptual Contributions in Marketing (2011)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Developing Buyer-Seller Relationships (1987)The Service Encounter: Diagnosing Favorable and Unfavorable Incidents (1990)A National Customer Satisfaction Barometer: The Swedish Experience (1992)Linking perceived service quality and service loyalty: a multi‐dimensional perspective (1999)Switching costs, alternative attractiveness and experience as moderators of relationship commitment in professional, consumer services (2000)Relationship quality as a predictor of B2B customer loyalty (2006)The Nature of the Firm (1937)Research in Organizational Behavior (1984)The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)Developing relationships in business networks (1995)The Comparative Advantage Theory of Competition (1995)Exploration and Exploitation in Organizational Learning (1991)Process innovation: reengineering work through information technology (1993)Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Benchmarking Marketing Capabilities for Sustainable Competitive Advantage (2004)A Strategic Framework for Customer Relationship Management (2005)Why do firms differ, and how does it matter? (1991)Innovation is not enough: climates for initiative and psychological safety, process innovations, and firm performance (2002)The Performance of Incumbent Firms in the Face of Radical Technological Innovation (2003)The Capital Structure Puzzle (1984)The Determinants of Capital Structure Choice (1988)The theory and practice of corporate finance: evidence from the field (2001)Determinants of corporate social responsibility disclosure: An application of stakeholder theory (1992)Information Technology Effects on Firm Performance as Measured by Tobin's q (1999)Shareholder value, stakeholder management, and social issues: what's the bottom line? (2001)
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References

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  • 2000Service Quality, Profitability, and the Economic Worth of Customers: What We Know and What We Need to Learn1,918 cited
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  • 1995Long-Term Manufacturer-Supplier Relationships: Do They Pay off for Supplier Firms?1,478 cited
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  • 1997Towards a paradigm shift in marketing? An examination of current marketing practices

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348 cited
  • 1995The value imperative: Managing for superior shareholder returns153 cited
  • 2016Managing Customer Relationships105 cited
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    • 2011A conceptualisation of supplier‐perceived value45 cited
    • 2007Risk, Trade, Recovery, and the Consideration of Real Options: The Imperative Coordination of Policy, Marketing, and Finance in the Wake of Catastrophe26 cited
    • 2012The role of brand equity on mergers and acquisition in the pharmaceutical industry18 cited
    • 2009Brand equity measurement in India – how to be more realistic?12 cited