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Cognitive dissonance as a relevant construct throughout the decision-making and consumption process - an empirical investigation related to a package tour
0 references·2 citing·5 second hop
Cognitive dissonance as a relevant construct throughout the decision-making and consumption process - an empirical investigation related to a package tour (2007)Cognitive dissonance as a relevant constr…Zoomers and healthcare choices: A study of mental processes of consumer decision‐making in the digital age (2024)Zoomers and healthcare choice…The impact of death on consumer responses to celebrity endorser misbehavior (2017)The impact of death on consum…A Theory of Cognitive Dissonance (1957)Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Using thematic analysis in psychology (2006)Qualitative inquiry & research design : choosing among five approaches (2013)
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  • 2024Zoomers and healthcare choices: A study of mental processes of consumer decision‐making in the digital age5 cited
  • 2017The impact of death on consumer responses to celebrity endorser misbehavior5 cited

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