A Frame Analysis of Favor Seeking in the Renaissance: Agency, Networks, and Political Culture

Abstract

Actors invoke and manupulate diverse frames of meaning by assembling cues, taken from linguistic forms laid down in the cultural background, to build their relations with others. This article examines the use of these frames in Renaissance patronage‐seeking letters, both quantitatively (through multidimensional scaling) and qualitatively (using discourse analytical concepts), to present an interactionist approach to the presentation of self and, in turn, to political culture. Writing strategies are only modestly, as actors write from achieved network positions and constantly aim to improve their position, maximize leverage, and build careers through letter writing.I shall tell you, therefore, first, of what means I made use in order to become an intimate and follower of Gian Galeozzo, the duke of Milan; then I shall tell you how I went about winning the good will of Ladislas, king of Naples; finally I shall recount to you what sort of conduct enabled me to preserve the favor and good will of Pope Giovanni. I think, too, you will be pleased to learn of my various and different devices, my devious and seldom‐used means, which have rarely been described. Thesse are most useful ways to deal with men in civic life; therefore listen well to me. (Alberti 1969, p. 252)I certainly agree, Lionardo, that the things Piero said all seemed to be wise and sound and full of prudense. His subtlety and considerable artistry were also clear to me…. But it seems to me that I want some other sort of thread and texture in talk on this subject…. You know the truth–how can anyone dream that mere simplicity and goodness will get him friends, or even acquaintancs not actually harmful and annoying?…. The world is amply supplied with fraudulent, false, perfidious, bold, audacious, and rapacious men. Everything in the world is profoundly unsure…. The deal with human wickedness in all its boldness, daring, and greed one must beable to remain constant, temperate, and full of inner strength. These are the qualities I would like to see actually practiced by a man whose friendship I hoped to gain and enjoy…. So there it is; I want to be instructed in this sense concerning friendship, how to obtain it, increase it, diminish it, recover it, and make it permanent. (1969, pp. 264–67)

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